Topic: Motherboard Manufacturers want to bundle Athlon 64 CPUs

According to a story on The Register some Taiwanese motherboard manufacturers are trying to bundle CPUs with their new boards for AMD's 64-bit Athlon. Citing predicted shortages, the companies are trying to boost their bottom lines by making sure that there are chips for the boards they sell. Check it out:
[urlquote=http://www.theregister.co.uk/content/3/32657.html]Athlon 64s are expected to be in fairly limited quantities from the chip's launch on 23 September through to the end of the year at least. Indeed, AMD has tacitly said as much itself.

That's not uncommon with new processors, but the motherboard vendors' solution to the problem is unusual. Clearly they're trying to corner sufficient supplies for themselves to ensure they can sell boards at retail. Whether AMD will have enough to meet their needs and meet its own commitments to PC manufacturers remains to be seen.[/urlquote]
I've never heard of manufacturers pulling this move before... maybe this is something to expect more of in the future. It's not uncommon to see distributors bundle CPUs, but it does seem unusual for the bundling to be happening that far up the supply chain -- at least for x86-related hardware.

Re: Motherboard Manufacturers want to bundle Athlon 64 CPUs

oh boy that sounds like fun....... choke  i guess. whats the advantage, or for that matter disadvantage.

3

Re: Motherboard Manufacturers want to bundle Athlon 64 CPUs

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